Customers are asking AI who fits the best kitchens
Someone planning a new kitchen will often spend weeks researching: browsing photos, visiting showrooms, reading reviews. Increasingly, they also ask an AI assistant: “Who are the best kitchen fitters in Bristol?” or “Recommend a bespoke kitchen company in Clifton.”
The assistant answers with a few named businesses. If yours isn’t one of them, you may never hear from that customer, and nothing in your analytics will tell you why.
What assistants say is built largely from public information: your Google Business Profile, review and directory listings, your website and local press. When that information is thin, inconsistent or out of date, assistants have less to go on.
What a free snapshot gives you
A one-page view, built from the questions kitchen buyers actually ask in your area:
- Whether you’re named: how often, out of how many answered runs, on each engine.
- Who is named instead: the kitchen fitters and showrooms assistants put forward for your area, and how often.
- Which sources are behind the answers: the listings, directories and pages assistants draw on.
- Priority gaps: which public gaps look most important (for example a mismatched profile category or thin service coverage) — findings, not a step-by-step DIY brief.
That’s enough to decide whether anything is worth fixing before you spend a penny. If it is, the fix pack corrects the public information and we re-measure the same way, so you can see what changed. Request your free snapshot.
What we measure for kitchen companies
We agree a short set of realistic questions with you, based on what you sell and where you work, for example:
- Who are the best kitchen fitters in your town?
- Recommend a bespoke kitchen company in your area for a £30k+ kitchen.
- Which kitchen showrooms in your town have the best reviews?
- I want a handmade or shaker kitchen in your town. Who should I contact?
Each question goes to ChatGPT, Gemini and Copilot more than once. We record whether you’re named, cited as a source, or not mentioned, who is named instead, and which sources the answers drew on. Every count shows its denominator, and runs with no answer are listed separately. The full method is on our how we measure page, and the sample report shows the format using fictional businesses.
What we look at, and what we fix
AI assistants build their answers from public information. For kitchen fitters and kitchen companies, these are the places we check, and fix or hand you ready-to-paste corrections for:
Google Business Profile
The right primary category, every service you offer, an accurate service area, current hours and recent photos of finished work.
Consistent name, address, phone
The same business name, phone and details on your website, Google and every directory, so assistants aren’t piecing together conflicting facts.
UK directories & review sites
Listings that exist, are claimed and match your website: Checkatrade, TrustMark, Which? Trusted Traders, Houzz and the other directories assistants cite for your area.
Service & area pages
A clear page for each main service (kitchen design, supply and fit, fitting only, bespoke or handmade kitchens, worktops) and the areas you genuinely cover (a page for each town or district you work in, and your showroom if you have one), in the words customers use.
Structured data
Schema markup (such as HomeAndConstructionBusiness) stating your business type, services and area served, matching what’s on the page.
AI crawler access
Checking robots.txt and any bot-blocking settings aren’t accidentally shutting out the crawlers assistants use, such as OAI-SearchBot, Googlebot and Bingbot. Whether to allow each one is your call; we explain the trade-offs.
We also check that accreditations you genuinely hold (for example TrustMark, trade association membership, or manufacturer-approved installer status) are visible on your website and listings, and that what assistants say about you is accurate. We never invent memberships, reviews or credentials, and review advice stays within Google’s rules and the CMA/DMCC Act 2024 fake-review rules: no incentivised reviews and no review gating.
How it works
- Free snapshot. A one-page view of how often you’re named, who is named instead, and the priority gaps behind those answers. No obligation.
- Fix pack (one-off). We fix, or hand you ready-to-paste corrections for, the issues the snapshot found, then re-measure using the same method.
- Monitoring (monthly). The same questions on the same engines each month, with a plain before/after sheet and the next fixes to make.
See how it works and indicative pricing on the home page.
What we don’t promise
AI answers vary. Assistants don’t give the same answer every time, and results can change between runs, days and users. Every result we report applies only to the specific questions, engines and dates tested. Nobody can guarantee that ChatGPT, Gemini, Copilot or any other AI assistant will name, rank or recommend a business, and we don’t.
We also don’t credit our work for changes in your enquiries or revenue, and case studies will only ever appear with a client’s written permission and their before/after sheet.
Questions
Can you get my kitchen company recommended by ChatGPT?
No one can guarantee that. We measure how often ChatGPT, Gemini and Copilot name you today, fix the public information they draw on, and re-measure using the same method.
Which questions do you test for kitchen companies?
Questions your customers actually ask, agreed with you first: a general “best kitchen fitters in your town” question, local-area and showroom questions, a budget-led question, and style questions such as bespoke or shaker kitchens.
Do you work with kitchen fitters as well as showrooms?
Yes. Independent fitters, bespoke makers and showrooms all show up differently in AI answers, so we tailor the question set to what you actually offer.
Do you need access to my customers’ data?
No. We use only public information about your business and the answers the assistants give.