Homeowners are asking AI who to call
A homeowner planning a loft conversion used to search Google, scan a few websites and ask the neighbours. More and more now also ask an AI assistant: “Who are the best loft conversion companies in Leeds?” or “Which loft builders near me handle planning permission and building regs?”
The assistant replies with a short list of named firms. If your company isn’t on it, that homeowner may never reach your website. You won’t see it happen: there’s no ranking report, no lost click to count.
A loft conversion is a big, considered purchase, often researched over weeks, so being named in those early answers matters. The good news is that what assistants say is built largely from public information about you, and much of that you can correct.
What a free snapshot gives you
A one-page view, built from the questions homeowners actually ask in your area:
- Whether you’re named: how often, out of how many answered runs, on each engine.
- Who is named instead: the loft firms assistants put forward for your town, and how often.
- Which sources are behind the answers: the listings, directories and pages assistants draw on.
- Priority gaps: which public gaps look most important (for example an out-of-date directory listing or thin area coverage) — findings, not a step-by-step DIY brief.
That’s enough to decide whether anything is worth fixing before you spend a penny. If it is, the fix pack corrects the public information and we re-measure the same way, so you can see what changed. Request your free snapshot.
What we measure for loft conversion firms
We agree a short set of realistic questions with you, based on your services and the areas you cover, for example:
- Who are the best loft conversion companies in your town?
- Which loft conversion builders in your area handle planning permission and building regs?
- How much does a dormer loft conversion cost in your town, and who would you recommend?
- Who does hip-to-gable or mansard loft conversions near your area?
- TrustMark-registered loft builders in your town?
Each question goes to ChatGPT, Gemini and Copilot more than once. We record whether you’re named, cited as a source, or not mentioned, who is named instead, and which sources the answers drew on. Every count shows its denominator, and runs with no answer are listed separately. The full method is on our how we measure page.
Our sample report uses a fictional Leeds loft firm to show the format: named in 4 of 28 answered runs, with 2 no-answer runs listed separately. It’s an illustration, not a client result.
What we look at, and what we fix
AI assistants build their answers from public information. For loft conversion firms, these are the places we check, and fix or hand you ready-to-paste corrections for:
Google Business Profile
The right primary category, every service you offer, an accurate service area, current hours and recent photos of finished work.
Consistent name, address, phone
The same business name, phone and details on your website, Google and every directory, so assistants aren’t piecing together conflicting facts.
UK directories & review sites
Listings that exist, are claimed and match your website: Checkatrade, TrustMark, Which? Trusted Traders, Houzz and the other directories assistants cite for your area.
Service & area pages
A clear page for each main service (dormer, hip-to-gable, mansard, Velux / rooflight conversions) and the areas you genuinely cover (a page for each town or district you work in), in the words customers use.
Structured data
Schema markup (such as HomeAndConstructionBusiness) stating your business type, services and area served, matching what’s on the page.
AI crawler access
Checking robots.txt and any bot-blocking settings aren’t accidentally shutting out the crawlers assistants use, such as OAI-SearchBot, Googlebot and Bingbot. Whether to allow each one is your call; we explain the trade-offs.
We also check that accreditations you genuinely hold (for example TrustMark, Federation of Master Builders membership, or insurance-backed warranties you offer) are visible on your website and listings, and that what assistants say about you is accurate. We never invent memberships, reviews or credentials, and review advice stays within Google’s rules and the CMA/DMCC Act 2024 fake-review rules: no incentivised reviews and no review gating.
How it works
- Free snapshot. A one-page view of how often you’re named, who is named instead, and the priority gaps behind those answers. No obligation.
- Fix pack (one-off). We fix, or hand you ready-to-paste corrections for, the issues the snapshot found, then re-measure using the same method.
- Monitoring (monthly). The same questions on the same engines each month, with a plain before/after sheet and the next fixes to make.
See how it works and indicative pricing on the home page.
What we don’t promise
AI answers vary. Assistants don’t give the same answer every time, and results can change between runs, days and users. Every result we report applies only to the specific questions, engines and dates tested. Nobody can guarantee that ChatGPT, Gemini, Copilot or any other AI assistant will name, rank or recommend a business, and we don’t.
We also don’t credit our work for changes in your enquiries or revenue, and case studies will only ever appear with a client’s written permission and their before/after sheet.
Questions
Can you get my loft conversion company recommended by ChatGPT?
No one can guarantee that. We measure how often ChatGPT, Gemini and Copilot name you today, fix the public information they draw on, and re-measure using the same method.
Which questions do you test for loft conversion firms?
Questions your customers actually ask, agreed with you first: a general “best loft conversion company in your town” question, local-area questions, a price-led question about dormer or other loft types, and a trust-led question such as TrustMark-registered builders.
Is this different from normal local SEO?
It overlaps. Accurate listings, consistent details, clear service and area pages and structured data are good local SEO too. The difference is what we measure: how AI assistants answer your customers’ questions.
Do you need access to my customers’ data?
No. We use only public information about your business and the answers the assistants give.