AI visibility for dental practices

Patients are asking AI to find a dentist

Someone looking for a new dentist used to search Google, check a map and ask friends. More and more now also ask an AI assistant: “Can you recommend a dentist in Manchester taking new patients?” or “Is there an emergency dentist near Didsbury open on Saturday?”

The assistant replies with a short list of named practices. If yours isn’t on it, that patient may never reach your website or booking page. You won’t see it happen: there’s no ranking report, no lost click to count.

What assistants say is built largely from public information about your practice: your Google Business Profile, directory listings, your website and the NHS website if you provide NHS care. When that information is missing, out of date or contradictory, assistants have less to go on. Much of it you can correct.

What a free snapshot gives you

A one-page view, built from the questions patients actually ask in your area:

• Whether you’re named: how often, out of how many answered runs, on each engine.
• Who is named instead: the dental practices assistants put forward for your area, and how often.
• Which sources are behind the answers: the listings, directories and pages assistants draw on.
• Priority gaps: which public listing gaps look most important (for example out-of-date opening hours or a missing service on your Google Business Profile) — findings, not a step-by-step DIY brief.

That’s enough to decide whether anything is worth fixing before you spend a penny. If it is, the fix pack corrects the public listing information and we re-measure the same way, so you can see what changed. The snapshot is about visibility only: it doesn’t assess or compare the care any practice provides. Request your free snapshot.

What we measure for dental practices

We agree a short set of realistic questions with you, based on the services you offer and where your patients come from, for example:

• Can you recommend a dentist in your town?
• Which dental practices near your area are taking new patients?
• Is there an emergency dentist in your town open at weekends?
• Which practices in your town offer dental implants or orthodontics?
• GDC-registered private dentist in your area?

Each question goes to ChatGPT, Gemini and Copilot more than once. We record whether your practice is named, cited as a source, or not mentioned, who is named instead, and which sources the answers drew on. Every count shows its denominator, and runs with no answer are listed separately. The full method is on our how we measure page, and the sample report shows the format using fictional businesses.

We measure whether you’re named, nothing more. We don’t assess, compare or comment on the quality of care any practice provides.

What we look at, and what we fix

AI assistants build their answers from public information. For dental practices, these are the places we check, and fix or hand you ready-to-paste corrections for. Everything here is factual listing data; none of it is clinical content.

We also check that registrations and memberships you genuinely hold (for example GDC registration details for your dentists and dental team, and your CQC registration in England) are shown accurately on your website and listings, and that what assistants say about you is factually correct. We never invent registrations, memberships, reviews or credentials.

Review advice stays within Google’s rules and the CMA/DMCC Act 2024 fake-review rules: no incentivised reviews, no review gating, and no soliciting testimonials about clinical outcomes. Health advertising also has its own rules (the ASA/CAP Code on health claims, and the GDC’s Standards for the Dental Team and guidance on ethical advertising). Where listing wording might need checking against them, we flag it for you; we don’t give regulatory advice, and the final say on any clinical wording rests with your registered clinician.

How it works

1. Free snapshot. A one-page view of how often you’re named, who is named instead, and the priority listing gaps behind those answers. No obligation.
2. Fix pack (one-off). We correct the factual listing issues the snapshot found, fixed for you or handed over as ready-to-paste corrections, then re-measure using the same method.
3. Monitoring (monthly). The next listing fixes to make each month, in priority order, plus the same questions on the same engines and a plain before/after sheet.

See how it works and indicative pricing on the home page.

What we don’t promise

AI answers vary. Assistants don’t give the same answer every time, and results can change between runs, days and users. Every result we report applies only to the specific questions, engines and dates tested. Nobody can guarantee that ChatGPT, Gemini, Copilot or any other AI assistant will name, rank or recommend a business, and we don’t.

Online visibility only. Our work for clinics covers online visibility and factual listing data only: opening hours, address, contact details, services offered and registrations held. We make no assessment of clinical quality, and nothing on this page or in our reports says or implies that any practice, clinician or treatment is better, safer or more effective than another. We don’t write clinical content; any clinical wording comes from you and is approved by your registered clinician.

We also don’t credit our work for changes in your enquiries, bookings or revenue, and case studies will only ever appear with a client’s written permission and their before/after sheet. We never use patient data or patient testimonials.

Questions